Job Description

Description

Primary objective:

• Develop customer segmentation strategies in alignment with overall Group Community Banking strategy
• Identify bundling and x-selling opportunities for customers (all segments) and develop plan
• Identify segment benefits proposition plan (incl. providing strategic inputs & ensuring alignment in Strategic alliances across Tribes) for all customer segments and handle segment specific strategic alliances
• Develop, plan and execute segment propositions and business strategies in alignment with overall Group direction.

• Understand the behaviors & preferences of different segments & understand customers from life-cycle perspective by performing market research and competitor benchmark
• Understand/evaluate the life-time value of customers
• Lead research and customer data analytics to shape the Bank\xe2\x80\x99s customer acquisition and growth strategies by delivering fact based insights and recommendations for Segment Heads/ Product Owners.
• Liaise and manage key stakeholders such as Retail Distribution, Channels, Digital, Product Owners and Marketing, etc to facilitate the development and implementation of initiatives and projects.
• Contribute to launching proposition initiatives and implementing business strategies for all segments (Mass, Mass Affluent & Affluent) in alignment with Group directives to achieve the targets.
• Develop, plan and implement business strategies to achieve portfolio growth in terms of customer number/profitability and improved overall customer experiences

• Formal Education : Bachelor degree
• Preferred level of Experience (by years/function/industry) : At least 3 years work experience in customer analytics and segmentation
• Strong problem solving, analytical and enjoys data exploration.

• Career development
• Medical benefits
• Work with dynamic team

RHB Bank