Category Manager (trade Marketing) Fmcg

Selangor, Malaysia
Michael Page
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Job Description


  • Analyze market trends, consumer behaviour, and sales data to develop strategic plans that align with retailer and company\'s objectives.
  • Optimize product assortment, pricing, and promotions to drive sales and profitability for specific product categories.
Develop and implement robust category strategies that align with overall business goals, leveraging market trends, consumer insights, and competitive analysis to drive growth.Be the main contact for strategic partners to foster collaborative planning, optimize assortments, and facilitate joint business planning efforts.Oversee product assortments within assigned categories, ensuring they meet the needs of target customer groups, reflect current market trends, and maintain competitive positioning.Enhance product placement and merchandising through strategies that improve visibility, boost sales, and enrich the customer shopping experience, including shelving optimization, segmentation, demand clustering, and store layout enhancements.Collaborate with sales, marketing, and product development teams to ensure category strategies are aligned with broader business objectives, supporting key campaigns, new product developments (NPDs), and the preparation and evaluation of major yearly campaigns and monthly marketing presentations.A company that prioritizes cat man|Opportunity to progress internally within the corporate strategy team
  • Bachelor\'s Degree in Business Studies, Marketing or related field
  • At least 5 years of working experience specifically in trade marketing category management in FMCG (mandatory)
  • Strong planning and analytical skills with good business acumen
  • Capable in converting data into insights to drive shopper satisfaction
  • Competent in Microsoft Excel, PowerPoint and well-versed with Nielsen and Kanta
Our client is a well-established market leader FMCG company specialized in manufacturing and distributing high-quality product range with strong brand presence. Trusted by consumers and retailers, consistently delivering refreshing and innovative beverages.
  • Opportunities for career advancement within a reputable FMCG company.
  • Competitive salary package tied to performance.
  • Supportive and robust team to ensure your success.

Michael Page

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Job Detail

  • Job Id
    JD1040926
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    96000 - 120000 per year
  • Employment Status
    Permanent
  • Job Location
    Selangor, Malaysia
  • Education
    Not mentioned
 
 
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