Focus & Scope

• Translate the Organization Unit (OU) Commercial & Customer Leadership (CCL) plans and build the Malaysia & Singapore Modern Trade (Hyper/Super, CVS, QSR, HORECA) Annual Business plans, that help deliver the OU customer & commercial strategies in the market. This includes clear channel program, calendars, Picture of Success (PICOS), customer plans and fact-based targets and KPI\xe2\x80\x99s for these markets and supporting our front lines CCL teams in alignment with key stake holders.
• Lead the execution of the OU Bundle plans and imbed this into the Malaysia & Singapore Modern Trade channel plans. Ensure seamless alignment with the franchise and frontline marketing teams. Further leverage RGM/VTM strategies in the overall bundle approach to improve plan effectiveness and end results.
• Responsible for full alignment with key stakeholders & delivery of the Modern Trade channel plans rolled up for Malaysia &Singapore and broken by quarter. This includes tracking & reporting against the aligned KPI\xe2\x80\x99s and undertaking/ aligning plans for course correction as and when required. The KPI\xe2\x80\x99s are proposed by the OU using a fact-based approach, and its critical to lead alignment of these with key stakeholders. These KPI\xe2\x80\x99s must reflect the opportunities and local realities, and support deliverance of our OU Channel & bundles strategies in each country.
• Track & understand monthly channel performance of the market and design/propose initiatives to solve NSR and share opportunities. Feed the relevant channel information for the Monthly business review.
• Understand, guide & support the Right Execution Daily (RED) Tracking process in Malaysia & Singapore. Work closely with the Integrated Execution Capabilities team to support tracking abilities. This includes supporting the Malaysia & Singapore commercial execution approaches such as RED/iRED, with support from the OU Integrated Execution Capabilities team.
• Work closely with the OU CCL teams to accelerate learnings through sharing of best practices and approaches that could be mutually relevant and aid better execution of our OU strategy.

Impact

• Accelerate Net Sales Revenue (NSR) growth, The Coca-Cola System basket and purchase incidence and system margins as well as value share across all key channels in the OU.
• Step change our capability with the network organization support to accelerate better segmentation and system execution, enabling the right portfolio in the right outlets for the right Consumers and their key Occasion - in close partnership with OU Commercial and Customer Leadership teams.

Scope This is an ASP West cluster individual contributor role. Based in Malaysia (primary location), Singapore (alternative location). KEY SUCCESS PARAMETERS
Experience

• 6-7 years of leadership experience in Commercial planning and execution with strong skills in Commercial- and Channel Strategy, RGM, Segmentation, VTM, Innovation and Portfolio strategy
• Proven Strategic and Analytical Skills as well as outstanding influencing skills.
• Ability to think from planning to execution and solid system commercial and brand management.
• Desirable to have bottler experience.

Work Focus

• This role requires very solid system experience and perspective, strong system business fundamentals across a broad range of markets and business dimensions - combined with the ability to understand complex business concepts. Highly developed leadership and influencing skills are a must to positively influence our multi-functional system teams.
• To succeed, the role requires a strong combination of analytical and strategic thinking capabilities, strong Consumer- and Customer understanding, as well as a hands-on mentality\xe2\x80\x93 the ability to conceptualize plans from scratch and very solid understanding of the RED process and -systems.
• The role will be wired closely in a networked approach with Senior Leaders and Operators in the West cluster as well as our Bottling Partners.

Communication Focus

• Communicate with internal stakeholders and key Bottling partners.
• Internal: Communication of channel-specific opportunities, priorities and plans to the Cluster leadership team and other Senior Management
• System: Communication and alignment of Commercial and Customer Leadership plans as well as their key business drivers, KO System strategic direction/ priorities and performance with senior bottler leaders
• External: Communicating with senior leaders of major customers, key advisors, and other stakeholders to progress and successfully deliver on key business development initiatives per channel.

Skills: Leadership; Social Media; Sales Channel Development; Conversion Rate; Digital Advertising; Marketing Campaigns; Structured Query Language (SQL); Branding; Media Buying; Product Commercialization; Marketing Strategies; Channels Strategy; Alteryx; Customer Insights; Market Segmentation; Microsoft Office; Tableau; Google Analytics; Strategy Development; Influence; Microsoft Power BI; Demand Generation Marketing; Key Performance Indicators (KPIs)
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what\xe2\x80\x99s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors \xe2\x80\x93 curious, empowered, inclusive and agile \xe2\x80\x93 and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.