Job Description

Reports to Director of Marketing Summary: Publishing.com helps normal, everyday, people create meaningful streams of income with books. We are an online-education company that teaches our students how to sell books and audiobooks on Amazon and Audible. We are honored to share that Publishing.com is ranked #19 on the Inc. 5000 Fastest Growing Private Companies in America 2023 List. Our goal is to be the one-stop shop for everything publishing related. This year we are making massive strides towards achieving this goal by launching our own software, Publishing.ai. About the role: As the Creative Director of Paid Media at Publishing.com, you will play a pivotal role in our dynamic marketing team, spearheading the conceptualization and execution of innovative, creative strategies that fuel conversions and propel business growth across various paid media channels, such as Facebook, YouTube, Google, TikTok, Display, etc. Your expertise in these areas will guide the creation of impactful ad creatives tailored to each platform\'s audience. Your data-driven approach will shape ad content that resonates with our target audience, delivering measurable outcomes. This role unites creativity and analytics to align visual and messaging elements of paid media campaigns with our conversion-focused objectives. Experience in Direct Response Marketing and Conversion Rate Optimization is an essential requirement for this role. Minimal travel is required for video shoots. About the Team: The creative team is in an expansion phase and presently consists of video production specialists and copywriters, a team that you will oversee. Reporting to the Director of Marketing, you will collaborate closely with our design team, media buyers, and external agencies to develop industry-leading advertisements and content. What you\'ll work on: As the Creative Director of Paid Media, you will be pivotal in shaping our brand\'s digital presence through strategic and conversion-focused creative leadership. Your expertise will drive the creation of compelling paid advertising campaigns that resonate with our audience and deliver measurable results. Collaborating closely with cross-functional teams, you will work to enhance our conversion rates through data-driven insights and innovative creative strategies. Here are the key responsibilities for this role: Creative Leadership - Lead a team of talented video production specialists, copywriters, spokespeople, and creative professionals, inspiring them to craft innovative and effective ad creatives that drive conversions across various digital platforms. Conversion-Driven Strategy - Collaborate with our marketing and data teams to analyze conversion data, identify critical insights, and translate them into actionable creative strategies that enhance ad performance. Conceptualization and Ideation - Spearheaded the ideation and development of creative concepts that resonate with our target audience and align with our brand identity while keeping conversion optimization in mind. Multichannel Campaigns - Oversee the creation of ad creatives for various digital platforms, including paid social, search engines, display networks, and more, ensuring consistency across all touchpoints. Recruitment and Spokesperson Ads - Develop a systematic approach to hiring spokespeople who represent our brand effectively. Supervise the production of spokesperson ads, infusing an authentic human element into our campaigns to enhance engagement and connection with the audience. Testing and Iteration - Implement a rigorous A/B testing framework to refine ad creatives continuously, using data to inform creative decisions and maximize conversion rates. Collaborative Cross-Functional Work - Work closely with marketing, data analysis, CRO, and other relevant teams to align creative strategies with broader marketing goals and provide creative insights that enhance overall campaign performance. Project Management - Oversee the planning, execution, and coordination of creative projects and campaigns, ensuring they are delivered on time and within budget. Collaborate closely with cross-functional teams to manage project timelines and resources effectively, from concept to completion. What we expect from you: To excel as the Creative Director of Paid Media, you should embody a unique blend of creative vision and analytical insight. We expect you to lead our paid media efforts to success by demonstrating the following qualities: Strategic Leadership Possess expert knowledge of paid advertising in the digital space and a deep understanding of conversion-focused strategies. Translate complex data insights into actionable creative strategies that drive conversions and measurable results. Collaborative Excellence Inspire and lead a team of creative professionals to deliver high-quality, conversion-oriented ad creatives consistently. Communicate effectively with cross-functional teams, presenting creative strategies and fostering collaboration. Innovative Mindset Stay at the forefront of industry trends and emerging platforms, identifying opportunities to innovate our creative approach. Present fresh perspectives and creative concepts that elevate our paid media campaigns. Results-Oriented Approach Drive campaigns to achieve measurable conversion goals, utilizing data to refine creative strategies and enhance performance. Showcase a strong work ethic, meet deadlines, demonstrate a fast turnaround of concepts and MVPs, and consistently go above and beyond to deliver exceptional results. Analytical Thinking Utilize data analytics to inform creative decisions, optimizing ad creatives and strategies for maximum conversion impact. Demonstrate meticulous attention to detail and accuracy in all creative outputs. Requirements for this role: 7+ years of experience in a creative leadership role within a digital marketing or advertising agency, including direct response marketing experience and leading a team of at least 5 people. Proficiency in data-driven decision-making and utilizing insights to optimize creative strategies. Proven track record of successful direct response and paid media campaigns that have driven conversions and substantial business growth. A portfolio showcasing a range of successful paid media campaigns across various digital platforms, such as Facebook, YouTube, Google, and TikTok, highlighting your creative leadership, strategic decision-making, and tangible outcomes. Excellent communication and collaboration skills to work effectively across teams within the creative department and cross-functionally with other departments. Demonstrated ability to efficiently plan, execute, and coordinate creative projects and campaigns within digital marketing or advertising, ensuring they are delivered on time and within budget. Experience in managing project timelines, resources, and teams from concept to completion is essential. Strong organizational skills to efficiently manage multiple projects, diverse teams, and shifting priorities in a fast-paced environment. A proven aptitude for strategic thinking, translating business goals into effective creative solutions, and aligning the creative direction with overall company objectives. Exceptional problem-solving skills and a proactive attitude, with the ability to identify challenges and opportunities early and take decisive action to address them. Creative flair and a passion for staying current with industry trends and innovations, consistently seeking opportunities to infuse fresh ideas into campaigns. Demonstrated ability to inspire, mentor, and lead a creative team, fostering an environment of creativity, growth, and collaboration. Strong leadership presence, inspiring confidence and motivating teams to deliver their best work while maintaining a positive and collaborative atmosphere. An intrinsic curiosity and drive to continuously learn and adapt, keeping pace with the evolving digital advertising and marketing landscape. Minimal travel within the U.S. for video shoots (4x per year). Why Publishing.com Our salary range for this role is from $120k to $140k per year, depending on profile, skills, and experience. If you\'re looking outside this range but think this role is a perfect fit, please apply anyway! Recently recognized as #19 on the Inc 5000\'s list of Fastest Growing Private Companies in America for 2023! Join a team that was built from its community. Over 60% of our team was hired from our student community, which is why we care so much about our product! We are a completely remote team located worldwide with 50+ employees, and last year generated over $50M in revenue - we are just getting started! We have all the fun perks you\'d expect-flexible vacation policy, competitive vision, dental and health benefits, 401k plans, and team socials yes, even remotely!* We are proud of our culture and care about it deeply-we live by our team values and are always trying to make Publishing.com a better company today than yesterday. We encourage learning, growth, and continuous improvement, so we always look for ways to help our staff grow. From monthly training to hiring mentors, we care about your personal growth! If you want to join a team on the ground floor, this is your chance. We have a grand vision for expanding beyond just an education company to become the one-stop shop for everything publishing-related. some benefits are available to our US-based employees only. Publishing.com is dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don\'t hesitate to reach out - we encourage everyone interested in joining us to apply. Publishing.com Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, Publishing.com Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location we have employees in. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Powered by JazzHR AqoTyayEkb

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