Cx & Data Insight Analyst

Petaling Jaya, Selangor, Malaysia

Job Description


We are the Nestl\xc3\xa9 Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestl\xc3\xa9. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world\'s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers\' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

Location: Petaling Jaya, Malaysia
Company: Nestl\xc3\xa9 Malaysia (NESPRESSO)
Full-time
Bachelor\'s Degree
3+ years of experience

Position Summary

As a CX & Data Insight Analyst, you would need to provide insights to improve the consumer experience and business results by collecting, combining and translating data on customers (behavior), consumers, prospects, market and competition, both B2C and B2B.

A day in the life of a CX & Data Insight Analyst

Collect, combine, and analyze insights

  • Define indicators to ensure the measurement of results
  • Collect and combine external data (e.g., market trends, consumers and competitors) and internal data (e.g. channels, key campaigns and ongoing programs)
  • Update the database with all internal and external data and clean, maintain and enrich the database to optimize data quality
  • Perform (ad hoc) analyses (deep dives) based on data on e.g., segmentation for B2C and B2B channels, regions, and sales channels, both reactively and proactively
  • Develop forecasting & predictive models to generate long-term insights
Provide insights
  • Translate data from analyses requested by all departments into actionable recommendations for all business initiatives, e.g., the consumer journey strategy, campaign management
  • Assist channels in their forecasting activities
Standard reporting
  • Provide periodic reporting on key KPI\'s and expected developments to MT stakeholders, sales channels and HQ, e.g., data on active base, average consumption and channel preference
  • Complement reports with bottom-up channel views
  • Monitor and report relevant trends within the database and communicate them within the organization on regular basis
  • Provide evaluation reports of consumer experience campaigns and marketing activities
What will make you successful
  • Education: University degree in Mathematics/Statistics/Econometrics/Quantitative Marketing
  • Minimum of 3-5 years\' experience in data mining/ CRM/ Direct Marketing
  • Proven competency in project management
  • Knowledge of SPSS/SAS or similar statistics package, and of Cognos / SQL or other data query tool
  • Analytical experience using software tools in a business-oriented environment
  • Experience with geoanalytical software (Regiograph, Mapinfo, etc)
  • Experience in retention activities and churn risk modeling
  • Experience with campaign management tools
Nestl\xc3\xa9 is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

We are the Nestl\xc3\xa9 Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestl\xc3\xa9. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world\'s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers\' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

Location: Petaling Jaya, Malaysia
Company: Nestl\xc3\xa9 Malaysia (NESPRESSO)
Full-time
Bachelor\'s Degree
3+ years of experience

Position Summary

As a CX & Data Insight Analyst, you would need to provide insights to improve the consumer experience and business results by collecting, combining and translating data on customers (behavior), consumers, prospects, market and competition, both B2C and B2B.

A day in the life of a CX & Data Insight Analyst

Collect, combine, and analyze insights
  • Define indicators to ensure the measurement of results
  • Collect and combine external data (e.g., market trends, consumers and competitors) and internal data (e.g. channels, key campaigns and ongoing programs)
  • Update the database with all internal and external data and clean, maintain and enrich the database to optimize data quality
  • Perform (ad hoc) analyses (deep dives) based on data on e.g., segmentation for B2C and B2B channels, regions, and sales channels, both reactively and proactively
  • Develop forecasting & predictive models to generate long-term insights
Provide insights
  • Translate data from analyses requested by all departments into actionable recommendations for all business initiatives, e.g., the consumer journey strategy, campaign management
  • Assist channels in their forecasting activities
Standard reporting
  • Provide periodic reporting on key KPI\'s and expected developments to MT stakeholders, sales channels and HQ, e.g., data on active base, average consumption and channel preference
  • Complement reports with bottom-up channel views
  • Monitor and report relevant trends within the database and communicate them within the organization on regular basis
  • Provide evaluation reports of consumer experience campaigns and marketing activities
What will make you successful
  • Education: University degree in Mathematics/Statistics/Econometrics/Quantitative Marketing
  • Minimum of 3-5 years\' experience in data mining/ CRM/ Direct Marketing
  • Proven competency in project management
  • Knowledge of SPSS/SAS or similar statistics package, and of Cognos / SQL or other data query tool
  • Analytical experience using software tools in a business-oriented environment
  • Experience with geoanalytical software (Regiograph, Mapinfo, etc)
  • Experience in retention activities and churn risk modeling
  • Experience with campaign management tools
Nestl\xc3\xa9 is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

PETALING JAYA, MY, 47810

PETALING JAYA, MY, 47810

Nestl\xc3\xa9

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Job Detail

  • Job Id
    JD974849
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Petaling Jaya, Selangor, Malaysia
  • Education
    Not mentioned