Job Description

An Ecommerce Sales Executive is a professional responsible for managing and optimizing the online sales and operations of an e-commerce business. They are experts in digital marketing, website management, customer experience, and data analysis. Here is a comprehensive job description for an Ecommerce Specialist: Ecommerce Strategy and Planning:

• Develop and execute the overall e-commerce strategy to drive online sales growth and achieve business objectives.
• Conduct market research and competitor analysis to identify opportunities, trends, and best practices.
• Collaborate with cross-functional teams, including marketing, product management, and IT, to align e-commerce initiatives with overall business goals.
• Develop and implement promotional campaigns, discounts, and strategies to increase conversions and customer acquisition.

Website Management and Optimization:

• Oversee the day-to-day management of the e-commerce website, ensuring a seamless user experience.
• Optimize website design, navigation, and content to enhance engagement, conversion rates, and customer satisfaction.
• Monitor website performance, including page load speed, responsiveness, and usability, and take necessary actions to improve performance.
• Conduct A/B testing and analyze user behavior data to identify and implement website enhancements and optimization strategies.

Product Management and Merchandising:

• Manage the product catalog, including adding new products, updating product information, and ensuring accurate inventory levels.
• Optimize product categorization, descriptions, and images to improve search visibility and enhance the overall customer experience.
• Implement cross-selling and upselling strategies to maximize average order value and customer lifetime value.
• Collaborate with suppliers and vendors to ensure timely product availability, pricing accuracy, and product information updates.

Digital Marketing and Customer Acquisition:

• Develop and implement digital marketing campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing.
• Monitor and analyze the performance of marketing campaigns, including website traffic, conversions, and return on investment (ROI).
• Conduct keyword research and optimize website content and metadata for improved search engine rankings and organic traffic.
• Identify and leverage influencer marketing and affiliate marketing opportunities to expand the brand\'s reach and customer base.
• Implement effective customer acquisition and retention strategies, including loyalty programs, referral programs, and personalized marketing campaigns.

Customer Experience and Conversion Optimization:

• Continuously monitor and analyze customer behavior, preferences, and feedback to identify opportunities for improving the online shopping experience.
• Optimize the checkout process, payment gateways, and shipping options to reduce cart abandonment rates and increase conversion rates.
• Implement personalization strategies, such as product recommendations and customized landing pages, to enhance customer engagement and conversion rates.
• Respond to customer inquiries, concerns, and complaints in a timely and professional manner, ensuring high levels of customer satisfaction.

Data Analysis and Reporting:

• Collect, analyze, and interpret e-commerce data, including website analytics, sales reports, customer demographics, and customer feedback.
• Generate regular reports and insights on key performance indicators (KPIs), sales trends, customer behavior, and marketing campaign effectiveness.
• Identify patterns, trends, and opportunities for improvement and provide recommendations to optimize e-commerce performance.
• Utilize data-driven insights to make informed decisions and drive continuous improvement in e-commerce operations and strategies.

Ecommerce Platform and Technology Management:

• Manage the e-commerce platform and associated tools, ensuring system stability, security, and functionality.
• Stay updated on industry trends and advancements in e-commerce platforms, technology, and digital marketing tools.
• Collaborate with IT and external vendors to implement new features, integrations, and enhancements to the e-commerce platform.
• Conduct regular audits and tests to ensure the website\'s compatibility, responsiveness, and accessibility across devices and browsers.

Qualifications and Skills:

• Bachelor\'s degree in Marketing, Business Administration, or a related field.

Job Type: Full-time Salary: RM2,500.00 - RM3,800.00 per month Benefits:

• Cell phone reimbursement

Schedule:

• Fixed shift

Supplemental pay types:

• Overtime pay

Ability to commute/relocate:

• Puchong: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Are you well verse with Adobe Illustrator / Photoshop software?

Experience:

• Sales: 1 year (Preferred)

Expected Start Date: 07/01/2023