Job Description

Strategic Marketing Leadership:

• Develop and execute global marketing strategies aligned with business objectives across agriculture,

industrial distribution, and consumer products.

• Lead and inspire a high-performing marketing team to embrace a growth mindset, driving brand

awareness, customer acquisition, and market expansion.
Brand Management and Market Segmentation:

• Enhance brand positioning across B2B2C agriculture, industrial distribution, and B2C

consumer segments.

• Develop innovative marketing strategies to optimize market penetration and foster a culture of

continuous improvement and adaptability.Multi-channel Marketing Campaigns:

• Direct integrated marketing campaigns across digital (SEO, SEM, social media), traditional (print,

events), and regional channels.

• Ensure consistent brand messaging and compliance with regional marketing regulations, adapting

strategies to seize growth opportunities.
Digital Marketing and Customer Engagement:

• Drive digital initiatives including SEO, SEM, social media, email marketing, and online advertising.
• Utilize data-driven insights to enhance customer segmentation and engagement strategies, fostering agile responses to market changes.

Market Research and Competitive Analysis:

• Conduct robust market research to identify industry trends, customer insights, and competitive

landscapes.

• Utilize findings to inform strategic decisions, product positioning, and proactive responses to market

shifts, promoting a growth-oriented culture.Cross-functional Collaboration:

• Collaborate closely with sales, product development, and customer service teams to align marketing

strategies with business objectives and customer needs.

• Foster a collaborative culture across global and regional teams, encouraging innovative thinking and

cross-functional synergy to drive sustainable growth.Budget Management and Performance Analysis:

• Manage marketing budgets effectively to achieve strategic goals and maximize ROI, fostering resource

allocation that supports growth initiatives.

• Analyze campaign performance and market metrics rigorously, leveraging insights to refine strategies

and capitalize on growth opportunities.Desirable Requirements

• Bachelor\xe2\x80\x99s degree in Marketing, Business Administration, or related field; MBA or advanced degree

preferred.

• Proven track record in senior marketing roles with global and regional team management experience.
• Strong digital marketing expertise and proficiency in market segmentation and brand management.
• Strategic thinker with exceptional leadership, communication, and interpersonal skills, capable of

fostering a growth mindset across the organization.Reference Number:614032Contact Details:HooiLing_Teh@persolkelly.comProfession:Sales and Marketing
Marketing (Online/ Offline)Company:PERSOLKELLY MalaysiaDate Posted:1/07/2024 7:30:00 PM

PersolKelly