Job Description

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The Senior Manager, Consumer Marketing is responsible for building and driving the holistic consumer marketing strategy and supporting programs for the brand in line with Global and Regional guidelines. Broadly, this includes all marketing and launch programs, media performance and investment priorities as well as consumer recruitment and retention activations to drive desirability, purchase intent and ultimately retail sales across all relevant channels and consumer segments. The key to this role is to establish clear consumer priorities through in-depth understanding of insights to engage consumers in an integrated and holistic way while respecting the global and regional guidelines.

What You Will Achieve

• Tracking & analysing: Track customer shipment against demand plan and analyze "forecast left-to-go" and action key deviations with the affiliate Sales team. Analyze demand trends in the execution window, sense demand changes, provide information to the Operational Demand Planner to shape demand
• Lead the marketing strategy: by providing marketing direction to support retail, 360 execution, promotions and events planning
• Drive the operationalization of brand marketing strategy: by routinely monitoring and tracking delivery against KPIs and implementing corrective actions when needed
• Determine the marketing investment priorities: based on market insights and opportunities to gain share
• Formulate media strategy for the brand: drive full funnel media plans across all consumer facing programs, focusing on social media marketing, influencer marketing and media allocation
• Develop a strong CRM calendar: integrate total brand communication and activation to amplify launch and/or consumer campaigns
• Formulate "Where-to-Play, How-to-Play" strategy: drive omni channel activations and new technologies roll-out

The above statements reflect the general details considered necessary to describe the principle functions of the job identified and shall not be considered as a detailed description of all the work required inherent in the job.
Qualifications

What You Will Need

• Bachelor's degree or equivalent with working experience in Marketing, Media or Communications - ideally with specialization in Digital Marketing and CRM
• 8 years of relevant marketing experience preferably in CRM, online or digital media consultancy/project management
• Experience in the beauty industry and regional / affiliate market trends will be an added advantage
• Good strategic thinker with strong analytical skills that has a hands-on approach to business and strong perseverance, as well as able to uphold the highest standards of luxury
• Strong written and verbal communication skills in English and Bahasa Melayu with strong networking and relationship building skills
• Personal characteristics of discretion and integrity is a must

What We Offer

• We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:
• Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.
• Career development: we work with you to advance your career through short-term assignments, relocations and new experiences.
• Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities

Who We Are
We are the global leader in prestige beauty --delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation -- a desire to push the boundaries and invent the unexpected -- as we continue the bold work of our founder Estee Lauder.

We are a values-driven organization. Our actions are rooted in the Lauder Family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit and fearless persistence. Building on these core values we also abide by the following principles

• Unwavering commitment to quality and excellence.
• Infusing creativity and innovation throughout all aspects of the business.
• Nurturing and developing world-class talent.
• Cultivating an inclusive and diverse workplace.
• Acting responsibly and caring for the communities we serve.

Job: Marketing
Primary Location: Asia Pacific-MY-14-Wilayah Persekutuan
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2224484