Develop and enhance product proposition to attract new and retain existing customer base
Develop and enhance customer journey for deposit products to ensure seamless onboarding, engagement and drive transactional behaviors
Identify and expand acquisition channels for deposit products
Develop Key acquisition strategies through partnerships, collaborations and campaigns
Partner and work closely with respective internal & external stakeholders to implement new products/customer journeys to meet Bank objectives, support strategic direction and create new ideas & solutions.
Evaluating business processes & requirements, uncovering areas or improvement by developing and implementing solutions
Monitoring deliverables and ensuring timely completion of projects.
Key Responsibilities:
Consumer Deposits Solutions
Improve & develop Consumer Deposit propositions to address customer\xe2\x80\x99s needs surrounding MCA, FX Remittance, CASA & FD
Review & enhance customer journey to drive business objectives. Implementing initiatives across digital & non-digital platforms to drive customer stickiness and greater customer experience
Manage and monitor project implementations to ensure quality is delivered and ensuring business objectives are realized with approved project scope, timeline and budget
Identify, acquire, build and maintain relationship with key partners to achieve win-win collaborations (via internal & external stakeholders)
Ensure projects & initiatives meet business objectives and conforms with regulatory requirement & guidelines
Consumer Deposits Acquisition
Develop acquisition strategies for Consumer Deposits and identify business opportunities to ensure business objectives are met
Design, plan and implement end-to-end sales and marketing campaigns to drive customer acquisition
Coordinate sales channels and supporting units to grow deposit including MCA, CASA, Joy@Work and segment accounts.
Identify & develop new acquisition channels to ensure simple and seamless onboarding by customers
Collaborate with internal and external stakeholders to drive new channels of acquisition
Collaborate with Group Marketing to develop marketing strategies and plan to drive acquisition of key deposit products
Requirements Requirements: Bachelor Degree - .
Minimum 3-5 years\xe2\x80\x99 experience in Banking and Project Management with exposures in product development, marketing and experience writing detailed business cases and product rollout plans.
Familiarity with Banking Products & Technologies
Innovative, critical thinking, good analytical and communication skills
Ability to work effectively with internal & external stakeholders and drive project outcomes