Supervisor/executive Trade Marketing
Damansara Utama, Malaysia
Job Description
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A sales planner develops strategies for trade customers. As a sales planner, your job duties may include performing research, identifying sales trends, preparing proposals, and creating and delivering presentations. You partner with the sales and marketing team to ensure the marketing campaign aligns with the Company\xe2\x80\x99s sales goals. We are searching for an experienced Senior Sales Planner for the position of Trade Marketing Senior Executive. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent. Job Responsibility
- Assist to monitor sales and marketing objectives through trade marketing programs to strengthen business relationships and attain channel growth.
- Plan and execute trade marketing strategies and plans for the assigned category and brand portfolio.
- Analyse both internal and external sales (Sell-in, Sell Through and Nielsen retail data) to identify distribution gaps, threats and opportunities for the channels/retailers in assigned portfolio.
- Analyse and monitor monthly brand and category achievements and propose remedial actions for under achievements.
- Monitor competitive activities and submit monthly reports to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.
- Identify sales gaps and work with the respective Key Account Executive/Manager to propose close gap measures.
- Develop, plan and execute channel strategies and trade promotions for key accounts and trade channel to achieve sales objectives. Ensure these strategies are in tandem with the positioning and potential of the accounts/channels.
- Monitor and evaluate the effectiveness of trade promotions to determine whether these meet the Company\xe2\x80\x99 objectives, and make recommendations for future promotions.
- Identify and propose sales opportunities via details analysis (sales data, market information and marketing survey) by developing solutions and initiate localized trade promotional activities.
- Interact with Sales & Marketing regarding deadlines/lead time required for promotions, pack/ price changes, new products, POSM and others in order to ensure on-time and effective implementation.
- Reports and proposal on competitor activities and brand evaluation through market survey.
- Collaborate with partner stores on \xe2\x80\x9cplanogram\xe2\x80\x9d and assortment proposal for the improvement of the categories.
- Support new product launches through new distribution tracking, planograms, in-store visibility drive and timely roll-out in the trade.
- Maintain good working relationship across all Divisions within the organisation as well as external business partners such as Trade Buyers and Distributors.
- Undertake any ad-hoc assignments as and when required.
- Bachelor\'s/Professional Degree in Marketing/Business Administration or any related field.
- At least three (3) years of working experience within Trade Marketing or Category experience in multinational FMCG environment. Experience in POS Data (Nielsen) and Spaceman software would be a plus.
- Relevant exposure between 1 to 2 years\xe2\x80\x99 experience in Marketing and Sales functions can be considered for the role.
- Required language(s): English & Bahasa Malaysia. Other languages would be a plus.
- Strong competencies with PC-based applications, MS Office especially in Excel and PowerPoint.
- Team player with pleasant personality and good interpersonal and communication skills to establish good working relation with internal and external parties.
- Thrive within a team environment with the ability to work independently.
- Highly motivated and organised and ability to prioritise multiple tasks within a challenging and fast paced working environment.
- Possess strong communication skills and Interpersonal skills; strong analytical skills; and have the ability to perform under pressure.
- Preferably between 28 \xe2\x80\x93 35 years old.
- Willing to travel.
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Job Detail
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Job IdJD933081
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDamansara Utama, Malaysia
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EducationNot mentioned