Job Description

:

• PR & Media Management for Businesses, Enablers and Group-wide initiatives to maintain/enhance Group\'s brand value
• Assists CIMB HGBC/HGCC on special projects to further enhance the Group\'s external corporate positioning.
• Training and coaching of new staff, TCBians and interns

Job Responsibilities

PR & Media Relations * Implement communications strategy for CIMB Group and its businesses/ business enablers.

• Help develop, implement and manage effective communication plans (e.g., key messages and proof points) and media-related activities to support CIMB Group\'s Businesses/Business Enablers, in cooperation with them and their official partners.
• Research, draft, edit and prepare communication packs and/or press kits for the Group (e.g., press releases, FAQs, presentation decks etc).
• Help manage communications with internal/external stakeholders (e.g.media) for CIMB Group.
• Help manage issues and crisis communications for the Group.
• Perform media monitoring on a daily basis including weekends and post-assignments.
• Ensure all media monitoring services (vendor) are fulfilled as specified in Service Level Agreement
• Maintain a good working relationship/continually engage with the media
• Any other responsibilities/tasks as assigned by the Management from time to time.

Special Projects * Help implement the PR strategy for Special Projects, including pitching interviews and looking out for non-traditional opportunities to publicise CIMB\'s products and services through its sponsored events.

• Work with Businesses/Business Enablers to develop key messages to support an effective PR and/or media engagement plan.
• Lead on 2 - 3 Special Projects per year as stipulated by HGBC/HGCC

Resource & Talent Management * Train new staff, TCBians and interns on daily media monitoring and preparation of daily media report.

• Guide new staff on various aspects of media relations and media engagement.

Job Requirements

• Degree in Communications/Media/PR or any related field from a reputable University
• Minimum 10 years working experience
• Communications, media or related fields an added advantage
• Good understanding of strategic communications principles and processes
• Understanding of the workings of broadcast, print and digital media
• Attention to detail is a must
• Excellent communication skills, especially writing and editing skills
• Strategic planning and organising skills
• Understanding of banking products and services is a plus
• Good communications (written and spoken) and interpersonal skills
• Good networking - Ability to network with the media and facilitate inter-division/department/unit working relationships locally and regionally

**Only shortlisted candidates will be notified

CIMB